According to the reports, the new season the classic LOGO on NBA jerseys will shift from shirt front to the back, while the front will add advertising.Before, NBA new agreement of television has jersey advertising release plan,30 teams is expected to get about $one hundred million in revenue from jersey advertisers.
The NBA in 2012 for the first time put forward the design of add AD in the basketball jersey.Adam Silver last year also said that printing advertising on the basketball jersey is an inevitable trend in the future.Before the NBA has launched the "short sleeve jersey", although many players complain that they affect the arms, but the league still insist to use, the main reason is the short sleeve jersey can increase the area of the ads.
For the whole American sports circle,open the advertising is not an epoch-making event.The football league MLS in the United States, almost every team will have a chest advertising sponsors. It is worth mentioning that soccer and basketball are the sports can provide enough exposure for advertisers.According to the market of basketball teams, the Los Angeles Lakers, New York Knicks, Cleveland Cavaliers these hot teams can get AD revenue of $10 million a year or so from the basketball jersey, and like the Milwaukee Bucks, Memphis Grizzlies these small-market teams, generally have an income of $80 to $1 million.
The NBA is a business alliance, especially they put extremely importance to the Chinese market,now on the edge of the pitch many Chinese sponsors have ads.Open jersey ads, is helpful for the NBA in the world market, shirt ads will reduce the distance of sponsors and fans, players, create more opportunities.
Facing the benefits of jersey advertising , Do you heart it?
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